Insights

Facebook, Google, and Twitter are the forefront of most (if not all) advertising for small businesses and although you may think you have a grasp on the three the platforms are always in development and that could potentially change the way you do advertising.

Adobe Flash is on its way out. Flash has its share of security flaws and slow speeds (to say the least) and newer technologies (like HTML5) has quickly been taking the over the Web as its replacement.

Welcome, again, to our roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising.

Content is the reason we flock to the Web. There are all the various social elements and options to make online purchases but at the end of the day most of us want to read a great article, watch an interesting video, or listen to engaging audio.

AdBlock has become a very popular browser extension because it allows users to do as the name implies: block ads.

What happens when you conduct a successful campaign, drive individuals to your app, and only hook them on the basic experience?

Nothing pulls at your emotions like a well-thought-out campaign that underperforms.

Great campaigns can fizzle and crash if they are tied to the wrong platform or associated with certain brands.