Insights

There are countless horror stories of in-app purchases (IAP) purchases pushing it simply too far.

Gamification is about introducing game-like elements to a product in order to give the user a sense of progress, greater interactivity, and sense of community.

App development has gone through a meteoric rise in popularity due to the seemingly endless amount of demand from businesses and mobile/desktop users.

What happens when you gather hundreds of the top leaders, innovators, marketers, and lead generators in the industry under one roof?

Welcome, again, to our roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising.

With millions of apps at a users’ disposal, it would make sense that a good amount of uninstallation is due in part to users wanting to give an app a try but may not want to fully commit.

For years many Facebook users have been clamoring about a need for a ‘Dislike’ button to show their distaste for content and updates shared by other users.

Put these tools to good use and keep up the social aspect of it all and you’ll easily save days’ worth of your monthly work time so you can focus on the bigger marketing efforts.