Facebook AdvertisingDecember 1, 2017Facebook Custom Audiences To Change AdvertisingFacebook has recently announced plans to extend its Custom Audiences product to all advertisers around the world, a decision that is bound to have far-reaching impacts on all manner of businesses.
Campaign ManagementNovember 24, 2017Downstream Optimization: Why It’s So ImportantBoth upstream and downstream marketing optimization is essential to any comprehensive marketing campaign.
