Insights

We are all accustomed to the idea that Web users access information, social media, and commerce through a variety of platforms and gadgets, but there is a growing shift in culture & society which has given rise to what is now known as the “mobile-only user”.

Millions of app are currently available across the major app marketplaces provided by Google, Apple, Windows, and others. Each day thousands are submitted.

While Apple passes their 500 Millionth iPhone sale it has increasingly become apparent that it’s not exactly “easy” to get noticed in the iOS App marketplace. The iOS app store breached its 1 millionth app in 2013.

Mobile has forever changed the landscape of branding, business, marketing, and promotion. The adoption of smart phones, tables, and other mobile devices has been astounding.

In a recent blog post by Facebook which shares their roadmap it has become apparent that the search network giant may begin going after the advertisers found on LinkedIn.

Pay Per Click marketing has been around for ages and your foray with the method of advertising may have first seen its beginning with the likes of Google Adwords.

Ash Kumar, the CEO of TapSense, an advertising platform for real time bidding for the mobile platform, has used their position within the mobile industry to collect billions of marketing data points over the last two years.

Mobile has gone big time. If we look at just one platform, Facebook, we can find that 53% of its revenue is coming from its 556 million daily active mobile users.