Insights

R.W. Baird’s Colin Sebastian noted “large-scale social platforms are disproportionately benefiting from the rapid shift to mobile, with these three platforms controlling nearly 70% of mobile spending vs. 10% of overall advertising.”

Internet advertising will account for nearly one-quarter of the projected $537 billion global ad spend (which is also projected to be up 5.5% this year) according to forecasts by ZenithOptimedia.

Barry Lowenthal, president of The Media Kitchen, had this insight about the mobile ad industry…

Facebook has been boasts some truly incredible numbers since going public. They have directed the social giant to break through over 1.28 billion users.

Native advertising has somewhat found itself in the hot seat as of late. For those out of the loop – native advertising blends paid messages into the look and feel of the digital platform.

Yahoo! has been very active as of late with the whole new logo design, purchasing Tumblr, changes and tweaks to their existing properties, and now...

Native advertising has been called a success because it gives publishers the ability to earn a revenue without interfering with the reader experience.

With the countless choices one has in the app marketplace it is crucial to provide one which caters to the user.