Insights

Native advertising is the type supposed to fit seamlessly within the context of the content.

A responsive design has been a topic of discussion the past few years because it has the ability to conform to the device standards.

The adoption of the app marketplace has created incredible winners and given many individuals and companies their first viable foray into app development.

According to Nielsen about 86% of mobile users spend their time in apps …

With so many major companies buying up startups and services in the mobile marketplace it makes you wonder … are we in the era of an app “arms race”?

Customer retention should be a top priority for any company. Though this can be difficult when securing new business or managing the various priorities between the marketing, sales, and customer service teams.

Critical to many media plans today is ad verification. This is a tool or service used to validate the delivery of digital display advertising.

R.W. Baird’s Colin Sebastian noted “large-scale social platforms are disproportionately benefiting from the rapid shift to mobile, with these three platforms controlling nearly 70% of mobile spending vs. 10% of overall advertising.”