Insights

Mobile has forever changed the landscape of branding, business, marketing, and promotion. The adoption of smart phones, tables, and other mobile devices has been astounding.

In a recent blog post by Facebook which shares their roadmap it has become apparent that the search network giant may begin going after the advertisers found on LinkedIn.

Third-party data is information gained from outside sources. When used in advertising the combination of in-house research and third party data can sculpt and paint an ideal picture of your targeted user to refine your advertising efforts.

Facebook can be an absolute gold mine when it comes to hilarity and we’re not just talking about those satire fan pages or status updates that make you double take.

Pay Per Click marketing has been around for ages and your foray with the method of advertising may have first seen its beginning with the likes of Google Adwords.

Mobile has gone big time. If we look at just one platform, Facebook, we can find that 53% of its revenue is coming from its 556 million daily active mobile users.

Ash Kumar, the CEO of TapSense, an advertising platform for real time bidding for the mobile platform, has used their position within the mobile industry to collect billions of marketing data points over the last two years.

Facebook is an immensely powerful platform for advertising but due to its ability to quickly deliver impressions you can often make costly mistakes.