Insights

With so many major companies buying up startups and services in the mobile marketplace it makes you wonder … are we in the era of an app “arms race”?

In addition to delivering awesome customer service for our clients, one of adQuadrant’s core values is being advocates for our community.

Customer retention should be a top priority for any company. Though this can be difficult when securing new business or managing the various priorities between the marketing, sales, and customer service teams.

A strong, creative ad you use on Facebook is merely one part of the overall equation.

There has been an increase in the number of marketers that have shifted away from using external agencies to managing their social media marketing in-house.

Critical to many media plans today is ad verification. This is a tool or service used to validate the delivery of digital display advertising.

The creative strategy is the life blood of a successful Facebook campaign.

R.W. Baird’s Colin Sebastian noted “large-scale social platforms are disproportionately benefiting from the rapid shift to mobile, with these three platforms controlling nearly 70% of mobile spending vs. 10% of overall advertising.”