Insights

We’d like to introduce you to a new, ongoing series here on adQuadrant. As the name implies we will be taking a look through the good, the bad, and the downright ugly advertising we’ve found from the previous week.

As a business using Facebook to promote their brand (and potentially sell to fans) you are faced with two opposing bits of information.

A lot of time, effort, and resources went into the creation of your application. The big question at this point becomes…. now what?

We successfully proved Facebook as a viable channel for the client to venture into other markets as well.

Key Performance Indicators (KPI) are what marketers are using to measure engagement levels within their campaigns.

Doomed all ye who commits the sins of Facebook marketing.

Though you may be on Twitter and Facebook all throughout your day (since it’s often part of your job and it’s quite addictive and fun) it doesn’t mean that your target audience is wired in at any given moment.

It would be ignorant to think that we aren’t tracked whenever we have accessed some form of online content in the year 2014.