Insights

Despite Facebook morphing into a mobile company it has yet to capture one very crucial part of the marketplace: the inbound phone call.

Native advertising attempts to blend into traditional content on websites and applications and has the ultimate goal of converting interest into a purchase.

Spongecell found, in a recent poll, that “that 75 percent of Americans polled who are on social media and would interact with an ad said they are most likely to do so with a mobile ad on Facebook”.

The current state of digital marketing is in a boom. CMOs see this especially through digital channels such as mobile.

Welcome, again, to our weekly roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising.

For some time now we all have seen the engagement of our Facebook page take a dip due to changes in the FB algorithm.

An E-commerce store already puts you way ahead of the competition that may only be trying to make a personal brand for themselves.

In a report conducted by Ascend2 which asked 333 marketers what they felt were the biggest obstacle in their digital marketing it was glaring that strategy was highest on the list.