Insights

Social share buttons have always been commonplace in design since the rise of social media platforms

There are hundreds of different strategies for generating leads when using social advertising; the number of ideas are through the roof if you were to sit down for the day and brainstorm.

Determining your return on investment can be quite difficult when it is possible to span your campaigns and efforts across a myriad of channels from television to the radio, to the Internet, in print, and more.

A/B testing is a way to understand which of your ads (and campaigns) produce a positive return on investment based on variant designs, copy, and implementation.

As a business owner that understands the power of social media, it can be quite tempting to pay for likes, tweets, and other promotions from others – especially when the content you’ve released doesn’t seem to pick up traction.

Few actually believe they have managed to make it a full part of their marketing plans.

Did you know?

Social media is exactly that… social.