UncategorizedMay 17, 2019The Psychology of Pain and Its Role in MarketingThe psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn.
Facebook AdvertisingMay 10, 2019Facebook Relevance Score and the Action to Improve ItThe constant changes to PPC platforms can be a dizzying array of frustration since you will always need to stay on top of the changes and tweak campaigns to accommodate the shifts.
Campaign ManagementMay 10, 2019Three Critical Elements of Making a Remote Team EffectiveThe world we live in is vastly interconnected and from this we now find ourselves working with others from across the globe
Campaign ManagementMay 3, 2019Rookie Mistakes You’re Bound to Make in MarketingIt’s rather easy to become complacent with sales and marketing techniques especially if they have been effective (or ingrained) for the business for many years.
Facebook AdvertisingMay 3, 2019The Facebook Roundup: Volume 14Welcome, again, to our roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising.
UncategorizedApril 26, 2019How to Quell Disgruntled Users (and Turn Them into Customers)We’re human so we’re bound to make mistakes.
UncategorizedApril 26, 2019These 3 Steps Create Punchier Ad HeadlinesHey! You’re one of the few people that read this headline and actually clicked through to the post! Now the question becomes whether you are going to read the rest of it.
Facebook AdvertisingApril 19, 2019Facebook Messenger Offering Payments in NYC: A Potential Game Changer?After a good year of speculation and finally giving us the ‘yes’ – Facebook had announced that it is rolling out a payment feature for its Messenger App.