Build Visually Engaging Facebook Ads

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Build Beautiful Facebook Ads – via WordStream: Are your Facebook ad images visually enticing? Since Facebook is a visual platform, it is crucial that you share eye-catching and well-formatted media in order to receive the social interaction you desire. Refer to this guide for all things visual, including specs and image practices, and build beautiful and successful Facebook ads.

Prepare For 2018’s Social Media Trends – via Entrepreneur: The new year is just a few months away, so it is vital that your social media marketing strategy is in the process of being finalized and perfected for success throughout 2018. Taking full advantage of trending social opportunities and staying ahead of the curve is more important than ever, so now is the time to begin focusing on these social media trends for a successful year.

The Complete Guide To Facebook Pixel – via AdEspresso: Facebook Pixel may be the most useful tool that Facebook has ever created for marketing; providing marketers with the ability to monitor Facebook ads and their success. This year, Facebook combined two distinct pixels, the conversion and tracking pixel, creating a single upgraded pixel! Check out this article for any pixel-related inquiries, including what you can do with it, how to install it, and why you need it.

Precise Sizes For Flawless Cover Photos – via Buffer: Cover photos are inevitably one of the first aspects of your social page that any visitor will notice. Facebook, LinkedIn, Twitter and YouTube have all adopted large and prominent cover photos – so how do you perfect this photo and present it flawlessly? It’s all about size! Use this guide as a single point of reference for all cover photo sizes.