Insights

What happens when you conduct a successful campaign, drive individuals to your app, and only hook them on the basic experience?

The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn.

We’re human so we’re bound to make mistakes.

Hey! You’re one of the few people that read this headline and actually clicked through to the post! Now the question becomes whether you are going to read the rest of it.

With hundreds of thousands of apps spread across the Android, iOS, Windows, Blackberry, and alternative marketplaces you can only imagine the stiff competition there is for those companies trying to make their social app the one to use.

Over 50% percent of users enable push messaging on their mobile devices.

Social share buttons have always been commonplace in design since the rise of social media platforms

On April 21st Google released its Google Mobile Friendly Update which is a new algorithm (one of the first publicly announced prior to release) which favors mobile-friendly web pages