Insights

With a U.N. report showing that over 85 percent of the world’s population, or 6 billion out of 7 billion people, have access to mobile phones, while only 4.5 billion have access to working toilets, there is simply no denying the world has gone mobile.

Coming up with an app that people will use these days is hard enough. Finding the time and funding to actually develop that app is another massive hurdle in the creation of this type of project.

We all know that the mobile user acquisition and monetization landscape has changed. The mobile app marketplace is more crowded than ever before; there are currently over 1,000 new apps published per day in the iTunes App Store alone

With the current world of online advertising pushing towards native advertising, it appears that the old standby banner ad is living on borrowed time.

With the growing prevalence of smartphones, tablets and the cloud, people are becoming accustomed to having the information they are looking for at their fingertips.