UncategorizedJanuary 4, 2019Snapchat Discussing New Ad Type That’s Similar to Live T.V.Snapchat introduced the “Our Story” feature back in June which allows individuals to create “snaps” as a way to organize people’s photo and video posts.
UncategorizedDecember 28, 2018Being the Bird of Prey: Attacking the Competition with VoracityWhich would you rather be?
UncategorizedDecember 21, 2018How To Keep Native Ads HonestNative advertising attempts to blend into traditional content on websites and applications and has the ultimate goal of converting interest into a purchase.
UncategorizedDecember 14, 2018Is Social Advertising Replacing Search?The current state of digital marketing is in a boom. CMOs see this especially through digital channels such as mobile.
UncategorizedNovember 23, 2018Five CMOs Answer the Big Question: Marketing Plans for the Remainder of 2014Back in September Steve Olenski of Responsys.com got in touch with five CMO’s of major companies and asked them one simple (yet difficult to answer) question: What’s your plan for the rest of the year?
UncategorizedNovember 23, 2018How To Prepare Your Mobile App for SuccessIn the recent years we have seen the freemium business model soar in popularity within the mobile market and with it has been the rapid adoption and proliferation of in-app purchases which has been widely successful.
UncategorizedNovember 16, 2018Should Marketers Avoid Pop-Ups?We’ve got some good and bad news about those large pop-ups you’ve been finding (or implementing) on websites to encourage email sign-ups, social following, or whatever purpose it may be…
UncategorizedNovember 2, 2018Awesome Conversion HacksThere are more than enough metrics to track in your marketing and advertising to make your head spin but at the end of the day the one that matters most are your conversions.
