Insights

Persona Testing is an innovative digital marketing strategy that’s particularly useful for direct-to-consumer (D2C) brands. It’s the strategic process of creating fictional yet realistic user profiles or 'personas' that replicate various segments of your target market.

Taboola is a digital advertising platform that has grown into a powerful resource for ecommerce brands. Since it was founded in 2007, Taboola’s platform has spread across the internet, offering personalized advertising content to users that seamlessly integrates with the content they’re already consuming.

Enter Triple Whale, an advanced analytics platform specifically designed for eCommerce. It offers a comprehensive suite of tools to track, analyze, and optimize digital advertising and sales performance. More importantly, it integrates seamlessly with advertising platforms like Meta and Google Ads and eCommerce platforms like Shopify.

In this comprehensive guide to Influencer Marketing, we’ll walk you through why you need to consider this marketing tactic and show you how and why Influencer Marketing works.

Business is booming on TikTok, and if you want in on that action, you need to master the art of the effective TikTok ad. DTC brands are taking TikTok by storm, and its more than 1.1 billion monthly active users love the ease of buying fun, exciting products without needing to head to a brick-and-mortar middleman.

As we navigate into 2024, the Direct-to-Consumer (DTC) ecommerce sector stands at a transformative juncture, poised to redefine the dynamics of digital retail. This will be a critical period where businesses are leveraging a convergence of advanced technological tools, innovative marketing strategies, and evolving consumer preferences.

From the right platform and personalization to chatbots and mobile apps (and more), these e-commerce partners will help you grow in 2023.