Insights

In order to maximize your return on investment when using Facebook advertising you must be willing to delve into the options that are custom and lookalike audiences.

We’d like to introduce you to a new, ongoing series here on adQuadrant. As the name implies we will be taking a look through the good, the bad, and the downright ugly advertising we’ve found from the previous week.

As a business using Facebook to promote their brand (and potentially sell to fans) you are faced with two opposing bits of information.

Doomed all ye who commits the sins of Facebook marketing.

The increased usage of social media channels like Facebook has, no doubt, called into question whether it is providing a positive return on investment.

The Adobe Social Intelligence Report* for Q1 has revealed opposite of user reactions when Facebook introduced auto-play videos in that engagement went up by 58% in the first quarter of 2014 (compared to Q4 of 2013) and up 25% year-over-year.

Organic engagement on Facebook has been in a steady decline since EdgeRank began to shift the way users see posts from others (especially brands).

What does your audience look like? Take a moment to think who comprises your customer base and where they fit within your audience.