Insights

Expertly navigating Facebook’s ad creation tool will soon have you poised to reach a wider audience that you might have previously imagined possible.

Social network marketing continues to evolve, and much of that evolution is lead by the industry giant Facebook. In an effort to help everyday business owners and the average online media buyer, the company has announced a simplification to its ad buying process.

The international online gaming (gambling) industry is a highly competitive and mature one. There is often player saturation, which makes it difficult for advertisers to penetrate this demographic through traditional acquisition channels.

Facebook has recently announced plans to extend its Custom Audiences product to all advertisers around the world, a decision that is bound to have far-reaching impacts on all manner of businesses.

A lot of rumors are buzzing with regards to Facebook moving into video ads. After all, the company needs to maintain its push into new income streams to keep generating a growing profit stream. The new feature involves automated video playing as soon as a user hesitates on a link or video ad image, so marketers are salivating on the potential.