Insights

Third-party data is information gained from outside sources. When used in advertising the combination of in-house research and third party data can sculpt and paint an ideal picture of your targeted user to refine your advertising efforts.

Twenty years ago, way back in 1994, there were fewer than 10,022 websites and today we’re pushing well past 919 million.

Have you ever funded a display advertising campaign in hopes of high click through and conversions but once the report comes back you see an abysmal performance?

There’s nothing as exciting than seeing your customer base and revenue skyrocket but these events are few and far between. They happen during major holidays.

Advertising campaigns can become so convoluted that many go stale or get botched straight from the beginning. The following are ten quick overviews of these types of mistakes one is bound to make with ads.

Lifetime value of a customer, often abbreviated LTV, is one of the most discussed—and misunderstood—concepts in mobile marketing.

A top credit score provider began working with Affiliate Media with an existing marketing strategy producing sub-1,000 new customers per-month.

Both upstream and downstream marketing optimization is essential to any comprehensive marketing campaign.