Insights

We all place a lot of hard work and effort into building our social media channels.

We place a ton of effort into building our advertising, social media, and content marketing campaigns but one area that a good amount of us are lacking is in the landing page.

Custom redirects, or personalized URLs, are a fantastic way to keep track of your marketing campaigns when you aren’t accustomed to using tools that are often very complex in nature.

The Cost Per Customer Acquisition is a cost derived from how much you spend (or are willing to spend) to order to convert an individual into a paying customer.

In this big, expansive world of marketing and advertising we are inundated with many different acronyms.

There has been an increase in the number of marketers that have shifted away from using external agencies to managing their social media marketing in-house.

AdWords Quality Score is a metric all advertisers need to keep in mind in order to succeed with Google’s advertising platform.

People are in a rush which seems to have created a fracture between content producers and their readers.