How Mobile Is Changing Our Viewing Habits

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Change The Way You Understand Mobile Video – via Facebook Business: Mobile is drastically changing our viewing habits, with US mobile ad spend projected to grow within 10% of TV spend this year. As mobile grows, its influence on how we consume video ad content spreads beyond the phone to TV; with individuals scrolling on their phones while watching their favorite television shows. Check out this article that features insights on how people consume video ads, and how advertisers can adapt and thrive in this new landscape.

Industries That Find Success In Chatbots – via Econsultancy: During the past few years, chatbots have gone in and out of favor amongst marketers. Chatbots were, at one time, labeled as the “next big thing” for marketing, but have since died in popularity, due to their inability to provide customers with a truly sophisticated and relevant conversation. Fashion and beauty brands are still hanging on to the concept, with many more launching AI-powered chatbots within the past year. Find out if bots are worth the investment for your company in this article.

Actionable Instagram Marketing Tips – via Entrepreneur: Data and research provide advertisers with detailed answers, especially when it comes to social media strategy and success. After diving into 20 social media studies provided by reputable companies such as Facebook, Simply Measured, and News Whip, eight actionable Instagram marketing tips came out on top as the most important Instagram strategy tips. Use this guide to refine your content, improve engagement, and drive conversions on your Instagram account.