Track More Than Likes And Shares

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!

There’s More To Marketing Than Likes And Shares – via Entrepreneur: Did you know that in just 10 years, digital marketing has gone from its infancy to accounting for a massive 41% of marketing spend? Brand experiences have also seen significant growth throughout the years, which have resulted in higher frequencies of content creation and sharing. But in marketing, companies and individuals often look at the metrics that are readily available, which do not always provide all the answers necessary to truly understand campaign impact. Check out this article and begin thinking outside of the box to reduce cost-per acquisition, increase conversion rates, and better demonstrate campaign ROI.

Create Facebook Contests That Boost Your Business – via AdEspresso: Facebook contests are a wonderful way to interact with your audience, create organic engagement, and bring attention to your brand. In fact, more than 80% of marketers believe that interactive content (such as contests) will more successfully capture viewers’ attention than static posts. This article breaks down the basics of Facebook contests – including what to think through before getting started, how to develop specific strategies, examples and more!

Drive Action With Video Ads – via Facebook Business: As people consume more and more content on mobile, video has become exceptionally popular. So popular, that it is estimated that 78% of total mobile data traffic will be video by 2021. This is a unique opportunity for marketers, if their video ads capture users’ attention and stand out in an endless feed environment. Pairing effective video ads with the targeting, optimization, and call-to-action can drive serious business results. Check out these examples from businesses that have used video to achieve their direct response marketing goals, and begin driving action for your organization.