Instagram Adds Scheduling Feature For Businesses

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!

New Business Feature Added To Instagram – via The Verge: Instagram is now allowing business profiles to schedule posts! The feature, which will make its way to regular profiles by early 2019, only works for photos, and is only available through third-party social media management tools for now. Check out this article to see why platforms are shifting away from real-time sharing, and learn more about this recent update!

Skyrocket Your Organic Reach And Site Traffic – via AdEspresso: Figuring out how to reach Facebook users and bring them to your website is complicated. Organic reach is declining more than it ever has before, due to the competitiveness of just about every single business in your space. Use these tips to give your fans a reason to come back to your website instead of continuing to browse Facebook.

Insights Into The Present And Future Of Social Media – via Buffer: To succeed on social media, it is essential to stay ahead of the curve and understand the latest social media trends. With platforms updating and changing at such a rapid pace, top trends are taking over in only a few months time. Check out this report and learn about major trends that will help you succeed this year.

Is The Decline In FB Usage A Good Thing? – via Entrepreneur: According to Mark Zuckerberg, the 50 million hour per day decline in Facebook usage in last year’s fourth quarter is “helping people connect” and is “more important than maximizing the time they spend on Facebook”. Zuckerberg’s comments come as FB moves to overhaul the News Feed and how people interact with it. Read more about the changes that are intended to create a better Facebook that users will care more about.