UncategorizedJune 7, 2019The Death of Flash and the Future of AdvertisingAdobe Flash is on its way out. Flash has its share of security flaws and slow speeds (to say the least) and newer technologies (like HTML5) has quickly been taking the over the Web as its replacement.
Facebook AdvertisingJune 7, 2019The Facebook Roundup: Volume 15Welcome, again, to our roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising.
UncategorizedMay 31, 2019Delivering Ads to AdBlock Users: Strategies and Best PracticesAdBlock has become a very popular browser extension because it allows users to do as the name implies: block ads.
UncategorizedMay 31, 2019Selling Apps through Content: Five Fantastic SuggestionsContent is the reason we flock to the Web. There are all the various social elements and options to make online purchases but at the end of the day most of us want to read a great article, watch an interesting video, or listen to engaging audio.
UncategorizedMay 24, 2019App Community Building: The Essentials You Wanted to KnowWhat happens when you conduct a successful campaign, drive individuals to your app, and only hook them on the basic experience?
Campaign ManagementMay 24, 2019Three Best Practices to Avoid (or Possibly Eliminate) Fraud in CampaignsNothing pulls at your emotions like a well-thought-out campaign that underperforms.
Campaign ManagementMay 17, 2019Disaster by Association: The Importance of Selective BrandingGreat campaigns can fizzle and crash if they are tied to the wrong platform or associated with certain brands.
UncategorizedMay 17, 2019The Psychology of Pain and Its Role in MarketingThe psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn.