UncategorizedAugust 2, 2019How Much Is Too Much Automation?Social marketing automation has been a popular choice for businesses over these last few years because it takes the pressure off the individual that would otherwise need to continuously find and update their social media feeds.
UncategorizedAugust 2, 2019The Coffee Test: A Simple Method of Improving User Experience & EngagementUser testing takes a great deal of time and effort if you want a large data sample to make logical judgment on how to improve your product.
UncategorizedJuly 26, 2019Native Advertising and Sponsored Content: A Quick, Getting Started GuideNative advertising is a form of advertising that matches the style, direction, and relevancy of the platform it’s being promoted on.
Facebook AdvertisingJuly 26, 2019The Facebook Roundup: Volume 18Welcome, again, to our roundup that takes a look at the good, the bad, and the downright sloppy in terms of Facebook advertising (on mobile and/or in the feed).
UncategorizedJuly 19, 2019Soliciting Reviews? Don’t Make These Mistakes.Reviews and ratings are a major factor in driving attention to your app in the marketplace. Gaining these reviews and ratings can be frustrating when you know users enjoy what you’ve created.
Facebook AdvertisingJuly 19, 2019The Facebook Roundup: Volume 17Welcome, again, to our roundup that takes a look at the good, the bad, and the downright sloppy in terms of Facebook advertising (on mobile and/or in the feed).
UncategorizedJuly 12, 2019Four Ways to Generate Revenue from your App (Without Disrupting the User Base)There are countless horror stories of in-app purchases (IAP) purchases pushing it simply too far.
UncategorizedJuly 12, 2019Gambling Games: An Opinion & Examination on their StickinessI have a gambling problem. Not the type that has loan sharks coming after you or an enforcer threatening to take off one of your appendages. I’m talking about slots games that have been popping up like crazy on the app stores.