Build Your Fan Base With A “Like” Campaign

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Get More Likes On Your Business FB Page – via Entrepreneur: “Like” campaigns accomplish social proof, build warm audiences, and consistently deliver ads to fans. Creating a Like campaign is simple and effective, and within minutes you will begin achieving results. Like campaigns provide the opportunity to build an audience of leads and collect real, usable data. Use this article as a complete campaign guide, and begin delivering today.

Increase Conversions And ROI With Social Advertising – via Buffer: Master the art of social media ads! There are three stages you need to take into consideration with your social media advertising strategy: Awareness, Consideration, and Conversion. You will often need to use these three stages simultaneously to attract and maintain interested customers. This article dives into the 3-step approach aimed to bring all advertising elements together, in order to drive more ROI from your ad spend.

Create Facebook Audiences That Will Buy – via WordStream: How do you find the right audiences to advertise to on Facebook? Begin by focusing your budget so only relevant and qualified audiences see your ads. Check out this article and learn how targeting on FB works, how to optimize ad sets for success, and how to use Facebook Audience Insights to learn about your prospects.

Grow Your Business On Facebook With Blueprint (Featuring adQ) – via Facebook Business: In 2015, Facebook launched Blueprint – a global education and certification program for digital marketers. Blueprint certifications lead to higher proficiency in advertising on Facebook, and have become an integral part of our training program here at adQuadrant. Whether it be for our existing team, new hires, or even clients, Blueprint courses provide support, guidance, and tips to assist in achieving our marketing goals.