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Persona Testing is an innovative digital marketing strategy that’s particularly useful for direct-to-consumer (D2C) brands. It’s the strategic process of creating fictional yet realistic user profiles or 'personas' that replicate various segments of your target market.

Taboola is a digital advertising platform that has grown into a powerful resource for ecommerce brands. Since it was founded in 2007, Taboola’s platform has spread across the internet, offering personalized advertising content to users that seamlessly integrates with the content they’re already consuming.

Enter Triple Whale, an advanced analytics platform specifically designed for eCommerce. It offers a comprehensive suite of tools to track, analyze, and optimize digital advertising and sales performance. More importantly, it integrates seamlessly with advertising platforms like Meta and Google Ads and eCommerce platforms like Shopify.