Embracing Chatbots Will Keep You Connected

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

The Importance Of Staying On Top Of Chatbots – via Entrepreneur: In business, connectedness is everything. Sales, customer satisfaction, and brand development all depend on how connected an organization is to its audience. Our technological society has recently experienced a shift in how we stay connected, by adopting artificial intelligence; specifically Chatbots. Check out this article and learn how to successfully navigate through this enhanced connectivity trend.

Identify Your Most Valuable Keywords – via Wordstream: Focusing on high-value keywords with high click-through rates will improve your Quality Score, which will tell you how relevant your copy is, how excited consumers are about your landing page, and the rate at which viewers click your ads. Achieving a high click-through rate is essential for conversions; so use these tips to target successful, high-value keywords and improve your CTR.

The Hybrid Facebook Ad Strategy – via AdEspresso: This highly effective and underused tactic will get you cheap conversions quickly. The hybrid Facebook Ad strategy takes advantage of the omnichannel nature of the user experience, and uses it to maximize conversions. Practice these suggestions for mobile targeting and desktop retargeting, and see immediate ad success.

Facebook Messenger Marketing Strategies – via Buffer: Have you considered the possibility of using Facebook Messenger as a marketing tool? More people are now using the top messaging apps every month than the top social media apps, and the marketing tactics being conducted through messaging platforms are delivering results. Read this article to find out seven ways that you can use Facebook Messenger for your marketing.