5 Instagram Trends for E-Commerce Brands to Watch in 2022

Snapchat and TikTok have come and stayed, but neither has managed to phase Instagram out as they did with Facebook. Used by Gen-X, Millennials, and Gen-Zers everywhere – Instagram’s ability to adapt, stay current, and constantly roll out exciting new updates has kept it afloat and trending in an ever-evolving social media landscape.

Keep your Instagram content fresh and ensure the success of your e-Commerce brand by keeping an eye on these 5 Instagram trends in 2022.

1. Viral Dances Will Continue to Reign Supreme

After Dance Dance Revolution took over the world in the 00s, TikTok’s viral dance videos transformed our experience on social media in a similar fashion during the recent global pandemic. 1 out of 3 teenage users on Instagram want to see more dance challenges coming out in 2022. And the best way to do this is by using Instagram Reels.

From popular dance Reels on Instagram to clips of a trending song used as the soundtrack to Reels – these short, dynamic, and engaging videos are getting more and more users hooked with each passing day. Perfect for viewers on the go and those short on time, incorporating Instagram Reels into your digital marketing strategy will ensure that you stay in the loop, and in your user’s feeds, more often in 2022.

2. An Increase in Social Shopping

Instagram is going to be a key e-Commerce player in 2022 (last year saw over $36 billion in US social commerce sales – a 35% increase YoY) especially with the increasing rise in shoppable posts and stories. Include links so your user can directly shop from an Instagram store, because customers are now expecting this to be the norm. The new generation of shoppers wants to be able to make a purchase from within their social feed, without having to exit and launch a new application each time.

3. Live Content and Real-Time Updates

2022’s Instagram user wants live updates and immediate results, with more than 80% of audiences preferring to watch a live stream over reading a blog post. And thanks to remote-working and hybrid living, an increasing number of people are connecting over live content with ease.

This year we’re expecting more brands to broadcast new launches and product offerings, conduct interviews and boost engagement through Instagram Live.

4. Authentic, Ethical and Responsible Content 

The world changed dramatically in the past two years – and shifted consumers’ perceptions and priorities towards more ethical, greener, and socially responsible options. In 2022 we’re expecting young users of Instagram to post and engage with content that aligns with their values and stance. Stay up-to-date with current affairs and trending topics to ensure that your e-Commerce brand’s content aligns with what is trending.

Social justice advocates are going to take over Instagram and other social media platforms. They will dig deep to see what charities, nonprofits and social causes your brand supports before following you (and purchasing from you!).

5. Influencer Accountability

Social media influencers are now part of most e-Commerce brand’s mainstream content marketing plans. They are expected to be transparent when posting sponsored content and will be held responsible for the kind of brands they support. The platform now has strict monetization policies that paid content creators and brand ambassadors need to comply with. And if they do not, users in 2022 will not shy away from calling them out on this.

Influencer marketing on Instagram is a worthwhile investment this year. Make sure you partner with creators that align with your company’s vision.

The (Instagram Reel) Road Ahead

While Instagram trends will come and go, taking note of the ones mentioned here will keep you afloat and ahead of your competitors. Whatever social media trends you follow, make sure they’re relevant and reflect your brand’s values. You don’t want to compromise on authenticity and trust for Insta-fame.

Watch this space for more information on upcoming social media trends you need to pay attention to. Our digital marketing experts will guide you on how to keep a consistent tone, how to execute influencer partnerships and how to publish valuable content to ensure that your brand always stays relevant in the digital world.

About the author: Joanne has lived in five countries and is always on the hunt for a new city to explore. After a Masters in English Literature from the University of Leeds, she landed an internship at Google that ignited her passion for all things digital. She has 10 years of experience in content writing, reads 2 books a week, and loves ‘90s pop culture.